The Camera Lounge

  • Client NameCamera Joint

  • DateMarch 2023

  • CategoryContent Creation

The Camera Lounge

Client Name
Camera Joint
March 2023
Content Creation

The Camera Lounge, now in its second season, is a content production and marketing communication project, commissioned by one of our esteemed clients, Camera Joint, a leading online camera and production equipment store, based in Lagos Nigeria.

The Camera Lounge is a series of interviews that features some of the most successful and highly respected icons in Nigeria’s creative industry, especially photographers, filmmakers, directors and producers. Usually, during the no-holds-barred and down to earth conversations with the host, Olukayode Alayande, the guests openly tell their stories of struggles, victories, and vital lessons learnt on the road to building successful businesses, and most importantly share the values that have impacted their lives.  

They also take the opportunity to air their views on technical aspects of the craft, and developments in the industry. Since it debuted in 2022, The Camera Lounge has proven to be a vital resource for education, inspiration and motivation to thousands of creatives, not just in Nigeria, but across Africa and the Americas, who have continued to engage with the content, providing positive feedback. The Return on Investment (ROI) for the Client, Camera Joint, has been increased brand trust, credibility and visibility resulting in massive patronage of industry specific leads, as they are now able to capture and serve a larger chunk of the market.